#Digital media kit samples trial
#Digital media kit samples professional

Hit them with something good, something impressive, somethingВ juicy. Generally speaking, youВ have approximately 9 seconds to captivate theВ reader. The first part is always the most important one: you need to capture the readerвЂ™s attention and impress them. ItвЂ™s difficultВ to explain what youвЂ™re about in one sentence. LetвЂ™s useВ real examples to showcase each elementВ of the media kit and draw inspiration for your own. This list of 8 media kit essentials willВ boost your credibilityВ amongst advertisers. Product offeringsВ (web, mobile, print, or network type).

Channels / Blog network (existing partnerships or sister companies).

Demographics (gender, age, education level, and median household income).

how many user sessions, type of browser, and traffic by region)

A mission statement or concise paragraphВ that clearly encapsulatesВ your publication.After finding and analyzing 20 excellent examples of media kits (full list at the bottom), we identifiedВ the followingВ componentsВ as integral to your mediaВ kit. In fact, we dug so deep that Google assumed I was an automatedВ bot doing no good. We scoured the internet to create a litmus test for media kits. Take the process one step further by creating a storyline / outline that leads directly to your promotional goals. What type of advertising opportunities would I find most valuable?ДЄnswering these questions before starting the creation process will help generate a structureВ for your media kit.What descriptive phrases correspond with my target audience?.What type of graphics or imagery would I find appealing?.If I were to advertise on another website, what type of data do I need toВ make an informed decision?.Put yourself in the position of the avatarВ and ask yourself the following questions: To speak to your media kit avatar, reverse engineer this process. Bloggers are familiar with the persona of their readers. We write content for our target audience.

#Digital media kit samples professional

This is why itвЂ™s important to create a professional kitВ that showcasesВ what you can offer advertisers. Note that itвЂ™s not simply anВ information package but also a tool to bridge the gap between you and yourВ ideal avatars or partners.

Providing detailed information aboutВ a company or brand.

Promoting partnerships or growth opportunities.

Promoting the launch of new products or services.

Media kits can serve several promotional benefits, namely: While they doВ share some similarities with these aspects of your site,В a more appropriateВ description forВ a bloggerвЂ™s media kit is theВ presentation of key details that help advertisers relate your publication toВ their target audience. Media kits are sometimes confused with biographies, about pages, press kits, orВ affiliate resources. What is a Media Kit?ДЄ media kit is a promotional tool that contains specific information about a website or publication offering advertising, press, or marketing opportunities. Before divingВ into the nuts and bolts of actually creating a kit, letвЂ™s take a moment to understand what exactly is a media kit. This guide will walk you through the elements requiredВ toВ put together an enticing and informative kit for your target advertiser, partner, or customer.

#Digital media kit samples trial

If youвЂ™re a blogger who has never prepared a media kit,В weвЂ™ve eliminated the need for trial and error by composing The Ultimate Guide to Creating a Media Kit.

opens up doors for potential partnerships.

adds a layer of credibilityВ to your blog / service /or expertise.

increases the viability of advertising as a revenue model.

providing a starting pointВ for marketing & PR campaigns.

Otherwise, youвЂ™re missing a valuable marketing and revenue-generating opportunity. Whether for business, branding, or professional growth, every blogger should have a media kit. Media kits are no longer reserved for Fortune 500 companies or massive publications. It made me realize that we need an updated media kit, but also that creating a media kit is an important assetВ that many bloggers overlook. They were also interested in seeing media kits from publishers and bloggers within our community. Recently, I had several brands request specific information about our platform and the various verticals that our community produces content.